Fund for African Rural Innovation Promotion

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"Dona" maize flour to BOP shops

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This venture has been approved by the FARIP board on 23. February. We are now beginning to look for financing.

Short description of venture

This is Bahat Tweve of the company Biashara Mapema. He wants to introduce a brand of flour that is made from whole grain maize. It is called “Dona”. Dona is the typical local food in villages. In Tanzanian urban centers it is in increasing demand because even low-income people have become aware of its higher nutritional value.
The idea is to add value to the maize already stored in the metal silos in Msowero village in Tanzania (see here) by milling it in Msowero village and packaging it there into 1-2-5-10-20kg branded bags and then sell those through Transaction Security Services (TSS) directly to BOP outlets in Dodoma or Daressalaam. (BOP outlets are retail shops that sell directly to the huge number of consumers at the “Bottom of the Pyramid”). This will add value in the village, and through TSS make sure farmers also get a coin from the added value.
The innovation here is to link this added value all the way back to farmers though paying the miller for the milling. Biashara Mapema will earn its share of the added value through a commission, ie. the added value is shared between farmers and Biashara Mapema. Collateral benefits are a) improved branded food in urban centers for low-income consumers and b) an enhancement of our metal silo venture

Status of financing

USD committed

USD not yet raised

1.   First milestone: Purchase and mill 2 tons of maize to dona and package it for selling in Dumila



2.     Second milestone operational proof: More BOP outles in Dodoma and/or Dar and achieve regular supply



3.   Third milestone: Proof of scaling up concept with 10 tons. To be projected as TSS deal

not yet budget

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